Gaurav Goyal and EVOQ Realtech: Building a Luxury Real Estate Brand from Punjab’s Heartland

How a developer from Sangrur turned two decades of real estate experience into one of North India’s most talked-about luxury property brands

Who Is Gaurav Goyal?

Gaurav Goyal is a real estate entrepreneur based in Chandigarh, India. He is the Managing Partner of two Mohali-based real estate brands Horizon Group and EVOQ Realtech LLP. His career in real estate spans over two decades. He entered the sector formally around 2005. Goyal was born and raised in Sangrur, a city in Punjab known more for agriculture than business. His father was a chartered accountant who also ran textile and food processing operations. That background gave Goyal two things early. A structured work ethic. And a respect for operational discipline over showmanship.

Today, he manages a portfolio that spans residential high-rises, commercial high streets, plotted developments, and ultra-luxury apartments. He also holds a stake in Avoni Textiles Ltd, a large-scale textile venture. His social media presence has grown to over 2.7 million followers across platforms an unusual reach for a regional real estate developer.

The Horizon Group Foundation

Gaurav Goyal did not start at the top of the market. Horizon Group, which he built alongside Dr. Satish Katyal, began with projects aimed at Mohali’s growing middle and upper-middle class buyer. The Tricity region Chandigarh, Mohali, and Panchkula was expanding rapidly in the 2000s. GMADA was releasing land parcels. IT companies were setting up campuses. Young professionals were moving in. Horizon Group positioned itself to serve that demand.

Its early projects focused on quality construction, timely delivery, and RERA compliance. These are not flashy differentiators. But in a market where builder credibility was fragile, they mattered.

Over time, the portfolio expanded significantly.

Horizon Group’s key completed and ongoing projects include:

• Horizon Belmond — High-rise residential towers in Mohali, designed in collaboration with interior designer Sussanne Khan. First dual-core residential project of its kind in Punjab.
• Horizon Kohinoor — 5 BHK duplex residences. First of this format in the state.
• Horizon Greensville — A 34-acre plotted development offering land ownership in Mohali.
• Horizon Richmond — Commercial high street in Sector 110, Mohali. Received RERA registration in February 2026.
• Horizon Central — Commercial development in Sector 113, Mohali.
• Belmond Drive 88 — Retail and commercial project linked to the Belmond development.

Each project filled a gap in the Tricity market at the time of its launch. That is not accidental. It reflects Goyal’s stated approach understanding what the market does not yet have, and building it before the window closes.

Why EVOQ Realtech Was Created Separately

By 2023, Goyal and Katyal had a choice. They could take Horizon Group upmarket. Or they could build a new brand specifically for the ultra-luxury segment. They chose the second option. EVOQ Realtech LLP was incorporated in July 2023, per Ministry of Corporate Affairs records. The company was set up in under 45 days. That speed was driven by a specific opportunity a prime land parcel in Sector 66, Mohali, coming up for auction through GMADA. The decision to create a separate brand was strategic. Horizon Group carried the associations of its market history. Mid-range to upper-middle buyers. Plotted developments. Volume-driven commercial projects. Those associations, while positive, would work against positioning a ₹5-crore-plus apartment as a premium lifestyle product. EVOQ started with a clean slate. The name itself signalled the intent. It carried no Punjabi or Hindi root. It read internationally. It was designed for a buyer who compared products across cities, not just within Tricity.

EVOQ Antalia: The Flagship Bet

EVOQ Realtech’s most prominent project is EVOQ Antalia. The land a 4.4-acre GMADA plot in Sector 66, Mohali was acquired at auction on 16 September 2024. Sector 66 sits at the Mohali-Chandigarh boundary. It is adjacent to Hotel Wyndham, Fortis Hospital, Marriott Hotel, and Bestech Square Mall. Chandigarh International Airport is minutes away. The project offers 180 to 192 ultra-luxury residences. Configurations range from 3+1 BHK to 5+1 BHK. Floor plates run from 2,730 sq. ft. to 5,417 sq. ft. Amenities include a 7-star clubhouse managed by Novotel Hotel a hospitality partnership with no direct precedent in Punjab residential real estate. There is also a rooftop infinity pool, five-tier security, and extensive landscaped green areas. Unit count is deliberately kept low. Under 200 homes on 4.4 acres is a low-density ratio by any Indian real estate standard. The message is clear: this is not a project for everyone.

EVOQ Antalia’s RERA registration was filed in November 2024. Possession is scheduled for September 2030.

The Brand Strategy Behind EVOQ

Gaurav Goyal has been unusually public about his thinking on brand building.

In published interviews, he has cited global luxury labels Gucci, Louis Vuitton as models for how brand equity compounds over time. His argument is straightforward. When people trust the name, they extend that trust to the product. The product does not have to prove itself from zero each time.

That logic drove two major branding decisions.

First: Bollywood association. In October 2024, EVOQ Realtech announced actor Hrithik Roshan as its brand ambassador. The announcement was covered by The Tribune, Zee News, Zee Business, and India TV News. It generated national media coverage for a Mohali-based developer something that rarely happens organically.

Second: Personal brand building. Goyal has built a social media following of over 2.7 million across Instagram and Facebook. That reach is not incidental. It is part of a deliberate strategy to make the developer’s name as recognisable as the company name.

In Punjab’s real estate market, this approach is new. Most regional developers operate invisibly known to buyers but not to the broader public. Goyal has chosen visibility as a business tool.

What the Market Context Tells Us

Goyal’s timing is not disconnected from broader trends. Residential property values in Mohali rose 8–11% in 2024. Premium segment prices climbed from ₹5,800–8,000 per sq. ft. to ₹6,500–9,000 per sq. ft. in 2025, according to ANAROCK data. Demand from NRI buyers particularly from Canada, the UK, and Australia has grown consistently. These buyers look for RERA registration, professional management, and international-standard amenities. EVOQ Antalia is positioned to serve exactly that profile. At the same time, the Tricity luxury segment is attracting more developers. Supply is increasing. Buyers have more options than they did two years ago. Delivery track record will ultimately separate brands. Marketing creates intent. Execution creates trust.

Gaurav Goyal’s Trajectory: Key Milestones

The Bigger Picture

Gaurav Goyal’s story is not simply about buildings. It is about what happens when a developer decides that the product and the brand must evolve together. Horizon Group built the operational credibility. EVOQ Realtech is attempting to build the aspirational identity. Whether that two-brand architecture succeeds will depend on one thing above all else: whether EVOQ Antalia delivers on what it has promised on time, at the quality level it has marketed, to buyers who paid a premium based on that promise. The Tricity market is watching. So is the national real estate industry. Punjab has not produced a luxury real estate brand that travels beyond its borders. Gaurav Goyal is betting that EVOQ can be the first.

Sources: Ministry of Corporate Affairs public filings, RERA Punjab registry, ANAROCK Property Consultants, The Tribune, Zee News, BusinessToday. All market data reflects publicly available third-party research.